Talks and rumors are still flying around about the sale of the Chrysler Group from Daimler. In a good CNN Money article written by Fortune senior editor Alex Taylor he discusses what should be going on between Daimler and potential buyers.
“The Jeep Brand. Although Chrysler has done its best to dilute the value of this American icon by building vehicles that are challenged in quality and functionality, the Jeep name still resonates with buyers. GM hopes that Hummer can some day challenge it, but in-your-face Hummer represents only a subset of the whole off-roading culture that Jeep can lay claim to. Taking on Jeep, and leaving Hummer to the X-games people, would be a smart move.”
In another CNN Money article it states that The Financial Times reported Friday that Apollo Management, Blackstone Group, the Carlyle Group and Cerebus Capital, as well as several European firms, have all been contacted about their potential interest in the troubled North American automaker.
It will be interesting to see where this all goes. I think I speak for most Jeepers that we only have an interest in seeing the Jeep stay a Jeep! It is a scary time 🙁